About the Job
Are you a senior marketing specialist with a passion for category management?
Do you have a strong track record in both strategic marketing and marketing activation? Then we may have the new opportunity you have been waiting for.
Our Marketing department is looking for a category manager to lead on a new project. You’ll share insights about the customer with our product and innovation teams to help them design the products we need.
You will also work with our in-house creative studio in the development and execution of marketing and product campaigns, ensuring they are in line with the defined brand communication plan, are on a budget, and deliver against pre-defined ROI metrics.
Finally, you will input into the core messaging and content for all marketing and sales collateral.
This role is responsible for the following:
Understanding the customer, category, and market
Defining the participation and growth strategy
Agreeing on category growth projections
Identifying category drivers and growth opportunities
Setting the customer and trade propositions
Writing business cases (includes marketing strategy, product and innovation roadmap, Go To Market strategy)
Setting the Category and Marketing Plan
Coordination of marketing activity (x-functional working with the following teams: Marketing, eCommerce, Retail and Merchandising, Events, Creative Studio, Sales)
You will be an expert on the consumer, category, and market for a specific business segment, you will take responsibility for defining the business plan that will drive incremental and sustainable sales growth. This will include defining and testing customer propositions and developing financial business cases to support key brand initiatives. You will be able to work autonomously at pace, researching and delivering proposals independently, and have strong integrated communications planning skills.
You will lead the cross-functional team that delivers the brand plans to drive incremental revenue.
Working at Games Workshop
At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is just as important as your skills and experience.
The Warhammer World site is based just outside of Nottingham city centre and benefits from a nearby tram stop and free onsite car parking.
In return for your hard work, you will receive 33 days holiday per year (including public holidays), matching contributory pension scheme up to 7.5%, profit share bonus (subject to GW meeting profit targets) and option to join our Share Save scheme. Oh and let’s not forget, a staff discount of between 25% and 50% on our products!
How to Apply
To apply, please send us a letter or a video telling us why you want this job. This is a great opportunity for you to let us know that you understand what we are looking for.
Please include an up-to-date CV to support your application. When you’re ready, please click apply, below.