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About the Job

Do you want to be responsible for all of Games Workshops email marketing? Can you use market research and analysis to direct email marketing strategy and planning? Do you have the keen eye to oversee the production of exceptional promotional materials and marketing campaigns and then report the results to senior managers? If so, read on.

At Games Workshop our goal is to engage and inspire all of our customers. To enable them to buy whatever Warhammer product they want, wherever they are in the world and however they like to shop! We will offer them the best shopping experience possible and constantly surprise and delight them with our excellent customer service.

As the Email Marketing Manager one of your key responsibilities is to manage a team of email marketing professionals in line with KPI’s and drive sales volume growth for our business by devising, executing and optimising a plan to acquire new subscribers, increase lifetime value and create engaging customer relationship funnels. 

Main Accountabilities include:

  • Manage the teams performance in line with agreed KPIs
  • Own the Email Marketing road map and ensure technical resources are always available when required
  • Create business case documents for new initiatives
  • Review, feedback and sign off on design mockups in line with guidelines
  • Report on campaign performance month on month and provide compelling insights and action orientated recommendations 
  • Liaise with the wider business to optimise user journey experiences
  • Ensure processes within the team are efficient and followed 
  • Map out and keep updated customer journey/ flows

Can you do all of the above ensuring we utilise insights and maximise growth through our Email Marketing strategy whilst upholding Games Workshop’s culture and ethics?

This is a fantastic opportunity to contribute by delivering operational plans and priorities playing a pivotal role in a fast growing ambitious company with passionate people.

Working at Games Workshop

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is just as important as your skills and experience.

The Warhammer World site is based just outside of Nottingham city centre and benefits from a nearby tram stop and free onsite car parking.

In return for your hard work, you will receive 33 days holiday per year (including public holidays), matching contributory pension scheme up to 7.5%, profit share bonus (subject to GW meeting profit targets) and option to join our Share Save scheme.  Oh and let’s not forget, a staff discount of between 25% and 50% on our products!

Other Essential Information

Closing Date: Applications must be received by midnight, UK time, on Sunday 3rd September

How to Apply

To apply, please send us a letter or a video telling us why you want this job.  This is a great opportunity for you to let us know that you understand what we are looking for.

Please include an up-to-date CV to support your application.  When you’re ready, please click apply, below.

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