Skip to main content

About the Job

Are you a veteran copywriter with senior-level experience?

Is your portfolio overflowing with creative work on major brands? Can you describe Warhammer products in a way that demands engagement, and conveys just how awesome our products are to our customers? Are you rigorous in your approach to your work and inventive in how you approach new challenges? Can you work at pace, adapting to change in a dynamic studio environment? Do you have the skills to articulate complex marketing messages succinctly on product pages and in emails, and in ways that generate sales?

As a Lead Writer in the Marketing Content Studio you’ll bring a wealth of writing experience into a busy studio environment, where every day we generate new product pages, email campaigns, web banners, and more. You’ll possess a proven track record of writing great webstore copy and email subject lines that demand to be opened, all while staying abreast of current trends in marketing and SEO. You’ll possess a strong working knowledge of the Warhammer hobby, and the ability to parlay that knowledge into product text that conveys just why our customers will love our models, books, and hobby supplies.

Find Out More

Your key responsibility will be ensuring that all of our CRM content and webstore copy is both exceptionally good and provably effective. You’ll also be able to turn your hand to other writing disciplines, coming up with witty slogans for instore point of sale materials, web banners, and social media posts. You’ll have a strong interest in, and an aptitude for, coaching your fellow writers within the team. You’ll take the role of lead within the writing team to heart.

Day to day you will be working with the Writing Team Manager to convey Games Workshop’s marketing message and bring it to life in fantastic content.  You’ll liaise with your manager and the Studio schedulers to ensure you’re always on time and on task, your first drafts will be great, and your finished work will be incredible. Above all else, you’ll work with the Writing Team Manager to make sure we’re always representing the Warhammer hobby in the right way. 

Fundamentally, we’re looking for a copywriter to bring veteran experience into the Marketing Content Studio’s writing team. If this sounds like you, we can’t wait to read your letter.

To be successful in this role you will have:

  • Demonstrable experience of working at a senior level within a creative environment on CRM or e-commerce projects.
  • A proven knack for turning your creativity into measurable business results.
  • Experience of providing editorial oversight and feedback.
  • An intimate understanding of the craft of writing,  and an appreciation for the subtleties of writing across multiple disciplines, including: advertising copy, marketing emails, social media, and point of sales material.
  • An aptitude for creative thinking.
  • Extensive experience of delivering quality written work on brief, to exacting deadlines.
  • The skill and experience to shoulder the toughest writing tasks our studio can offer, and make them look effortless.
  • While it is not strictly essential, a strong working knowledge of the Warhammer hobby, especially Warhammer 40,000 and Warhammer Age of Sigmar, will be a significant advantage.

If you can write fantastic copy, day after day, we’d like to hear from you.

Working at Games Workshop

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work. Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is just as important as your skills and experience.

The Warhammer World site is based just outside of Nottingham city centre and benefits from a nearby tram stop and free onsite car parking. In return for your hard work, you will receive 33 days holiday per year (including public holidays), matching contributory pension scheme up to 7.5%, profit share bonus (subject to GW meeting profit targets) and option to join our Share Save scheme. Oh and let’s not forget, a staff discount of between 25% and 50% on our products!

Other Essential Information

Closing Date: Applications must be received by midnight, UK time, on Monday 5th June 2023.

How to Apply

If you wish to apply you must send us a letter telling us why you want this job. We select candidates for interview on the content of their letters. This is a great opportunity for you to let us know that you understand what we are looking for.

 You should also include an up-to-date CV.

Business Areas

Find the team that plays to your strengths and talents

Read More


Work with the worlds of Warhammer around the globe

Read More

Working at Games Workshop

Discover what makes our unique company great

Read More

Create Job Alert