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About the Job

We are looking for a senior level Licensing and Business Development Manager based in China to help develop and deliver our strategy for building the Warhammer brand in that market. GW already has a number of its own shops in Shanghai, and independent retailers across China selling its core hobby products, as well as a handful of partners making licensed products, but our ambitions are orders of magnitude higher. This role will be responsible for dramatically growing our reach and royalty income both through traditional product categories and with new specifically Chinese targeted products, to be sold both locally and worldwide. This will be as a result of developing and managing many new partnerships with top tier companies.

Key responsibilities

  • Work with the Global Head of Licensing and local management to develop and deliver a long term licensing strategy for China.
  • Create and deliver a comprehensive tactical business plan for this with clear goals and measures.
  • Find, approach, and negotiate with Chinese companies that can help us deliver the plan, including licensees, retailers, and promotional partners.
  • Provide regular reviews of the Chinese market, highlighting new opportunities and gap analysis to the approved plan
  • Work closely with the GW China core business team to create and exploit opportunities to build the Warhammer hobby business in the Chinese market.
  • Manage relationships with established licensees to ensure the commercial maximisation of each product, working with the UK based Licensing Commercial team.
  • Work closely with the UK based Licensing Creative team to drive the quality and IP authenticity of product and adherence to the approvals process.
  • Be an exemplary ambassador for Warhammer as a brand and the Games Workshop business in the Chinese market taking every opportunity to promote both.

The person will be

  • A strategic thinker, capable of communicating a big vision
  • Willing and keen to be hands on at a tactical level
  • Engaging, compelling and successful at presenting, pitching and negotiating
  • Highly self-motivated – intent on filling their days with productive investigation and development of opportunities without detailed direction
  • Passionate about Chinese gaming and pop culture in general and growing the Warhammer brand within it in particular
  • Open minded and keen to learn what makes Warhammer unique and appealing, considering the best way to communicate that to a local audience.
  • Capable of challenging established thinking by providing compelling local information and data
  • Results driven within the context of always aiming for the long term gain.
  • Financially astute with a strong commercial view

The person will have

  • Fluency in English and Mandarin, capable of presenting in both languages clearly and convincingly to any audience, both in writing and in person.
  • A proven track record of building brands through third party relationships
  • A good network of current relationships with potential licensees, distributors and retailers
  • Significant experience of working with companies in a licensing and/or business development capacity
  • Strong computer skills in common productivity packages such as Word, Excel and Powerpoint.


Working at Games Workshop

At Games Workshop we are looking for people who will do their best to understand the needs of the company and to put those needs first when they are at work.

Because of this we believe that what you are like, hence the attitude you show to work and the way you choose to behave is even more important than your skills or experience.

Other Essential Information

  • There will be an extensive and thorough induction at the Nottingham UK HQ of GW for at least 4 weeks for the successful applicant. This will include working in various departments such as Warhammer World, Production, Distribution, Sales and Legal as well as Licensing – Understanding the culture, focus, and ethos of both the Company and its end consumers is essential to this job and this induction will reflect that.
  • The position reports directly to the Global Head of Licensing and will involve travel to the UK at least every 4 months, and regular video contact during UK hours of business. There may also be occasional travel to other Asian countries and the USA.
  • The job will be based in Shanghai at our offices there but extensive travel around China and attending trade shows is to be expected.
  • The position has no direct reports


Closing Date: Applications must be received by midnight, UK time, on Sunday 30th June 2019.

How to Apply

If you wish to apply you must send us a letter or a video telling us why you want this job. We select candidates for interview based on what they tell us in their letter or video.

This is a great opportunity for you to let us know that you understand what we are looking for.

Please include an up-to-date CV to support your application. When you’re ready, please click apply, below.

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